Why we love the Olympics + how we are celebrating this year

It’s finally here,  the event we’ve spent the last four years waiting for! That’s right: it’s the Olympics! We’re not sure about you (although we have a pretty good idea), but here at SCODY we LOVE the Olympics.

Why we love the Olympics

 This year we decided to give some thought to what exactly it is we love. Here are just a couple of the reasons why we love it:

The Olympics is an incredible spectacle

Number one on our list, and perhaps the most basic of reasons, is that the Olympics is just honestly great to watch. From the opening ceremony to every exciting event, the Olympics has it all: anticipation, drama, intrigue, excitement, and incredible highs alongside soul-crushing lows, hopes and disappointment, excitement , disappointment, complications and resolutions.

And let’s not forget all the glitz and glamour – I mean, those Mongolian Olympics outfits wouldn’t seem out of place on a fashion runway!

We get to watch sports unashamedly for three weeks

Okay this reason is pretty much just an extension of number (1) but it’s important enough we figured we’d give it its own spot. Yep we like sports. We like watching sports. And three weeks of sports coverage? Who are we to say no?!

What’s extra special to us though is the diverse range of sports that we get to watch. Not all sports benefit from the coverage that big sports like soccer or tennis get. So getting to see all sorts of sports, that often don’t even make it to local broadcasts, is pretty special to us. We love following along with familiar favourites (how good was watching Grace Brown take the gold in the women’s road cycling time trial and Jessica Fox in the women’s kayak single – not to mention Team Australia’s incredible performance in the pool!) as well as discovering new ones (I mean how did someone even come up with the idea of a pentathlon??).

The Olympics unites us

There’s no denying that the Olympics is a cultural phenomenon – and an ancient one at that! And we think it’s quite special that such a wide range of people from across the world are all united in their celebration of sport for this three week period every 4 years. And it’s not just your athletes and sports enthusiasts that tune in: it’s everyone.

The Olympics celebrates the hard work and commitment of athletes and gives them a stage to perform

Let’s face it: making it to the Olympics is no ordinary feat. Not only does it take talent, but also incredible hard work, commitment, dedication, discipline, and sacrifice. The Olympics is a culmination of all that work: an opportunity for athletes to finally perform on a global stage after years of training. To us, it’s not the medals that are important, rather it’s just seeing athletes giving it their all, finally getting to take the stage at such a prestigious event.

And we love that it celebrates athletes from all disciplines. From the smaller sports like canoe slalom, to bigger sports like soccer, the Olympics recognises the incredible abilities of all athletes no matter their discipline.

The Olympics is inspiring

Cliched perhaps, but it is! When we watch as athletes test the absolute limits of the human body to perform amazing feats and smash world records, we can’t help be inspired. For some, perhaps that inspiration is to work towards one day competing at the Olympics themselves (we have no doubt that when we make suits for the regional and State representative school triathletes, we are playing a role in the journey of Australian’s future Olympians). For others, perhaps that inspiration is to try a new sport, or take up an old one. For others, that inspiration may be as simple as applying some of that commitment and discipline of Olympians to your own life (such as by inspiring you to finally write that blog article you’ve been putting off for weeks). And here at SCODY, the incredible performance of athletes inspires us to continue making high quality clothing to enable athletes at all levels to perform at their best.  

How we are celebrating the Olympics this year

This year we’ve decided to put on an extra special celebration . The Olympics is a celebration of a diverse range of sports and abilities right? Well here at SCODY we also support a wide range of sports and abilities and we figured, why not celebrate that too?

Did you know that we make more than just cycling, triathlon and running gear? That’s right: we make pretty much everything when it comes to sport – from rowing, to canoeing, to sailing to rugby, to dragon boating, we’ve done it all! And whilst we typically reserve our products for those sports for custom orders only, this year we are launching an extra special retail range with rowing zooties, mountain biking kit, paddling gear and more to celebrate the diverse range of sports we here at SCODY support!

Check our our Olympic Celebration today!